Does Your Roofing Contractor Have Social Media? Here is Why It’s Important

Your roof is what protects your home, apartment, or business and provides safety. It’s a basic necessity for property owners, yet it is one of the most neglected parts of one’s property.Fortunately, a roofing expense can serve as a great investment by adding value to your property. For this reason, it’s very important to hire the best roofing contractor possible. The challenge occurs when property owners search for trustworthy roofing professionals but don’t know where to look. One of the solutions is to look at social media reviews (such as on BBB, Yelp, or Facebook) AND industry specific sites.

Social media reviews of roofing companies can give insight to actual customers’ experiences with descriptions about workmanship, respect for property, and how the roofers interact with their customers. In order to maintain fairness, the business can respond to reviews, allowing both sides of the story to be told.

It is helpful to read many of a business’ reviews to show consistency, and to show their track record over time. It may also be beneficial to review the overall rating of the company and the amount of reviews they have.

If you often refer to reviews, it could be helpful for others to write a review yourself, detailing if you had good or bad service. If writing a poor review, make sure to avoid vicious language, exaggeration, or spite; your review could have a very negative impact on the whole company. Writing about one minor incident on an otherwise very successful job can unfairly sway potential customers away from a very good company for years. So please be kind and don’t “bash” the company.

In choosing your roofing contractor, reading social media reviews alone is not enough! We highly recommend checking the company out with the Contractors State License Board (CSLB) and the Better Business Bureau (BBB).

You also might want to check for certification by the material manufacturers. These sources have recognized minimum workmanship standards and provide a more formal, documented complaint history. Another advantage is that they are more industry specific. These resources, along with social media reviews, should result in picking a more responsible and reliable roofing contractor.